International Sales & Marketing 180 hec

Would you like to work on a worldwide market? If you have good communication and language skills and are goal oriented, a career in business is definitely something for you. The International Sales & Marketing BSc program can take you there.

Program

A career in business! Every day, business deals worth many millions of euros or dollars are done. Client-specific solutions are created during long hours of negotiation, requiring great skills in economics and psychology. Would you like to work on a worldwide market? Apply to our three-year BSc program in International Sales & Marketing (ISM).

ISM is focused on advanced sales and marketing; how to convince your client that you can deliver value. As industry needs independent, proactive sales persons, you will be trained to take initiative and your creativity will be stimulated. In the program you study business administration, psychology, economics and law. You will work with the same type of support systems that you would find in your future workplace: enterprise, meeting management and project management systems. Students in the ISM-program will have access to partnering companies through ample field studies, as well as lectures on applied elements, given by representatives of companies.

The International Sales & Marketing program is the result of a close collaboration between CIL, Linneaus University and medium and large companies that wish to develop their international business further and therefor are seeking employees with compentencies in International Sales & Marketing.

After the program

The sales person has to understand technological restrictions, be able to creatively use the product and production flexibility to meet customers’ needs. The sales person is often project leader of a team of construction designers, pre-production and production managers and financial specialists.

After three years of study at the International Sales & Marketing program you are well prepared for work in the marketing or sales department of an international company. You will be able to work as Area sales manager, responsible for a specific region or product.

Strong links with partner companies

A characteristic and common starting point for all programs at CIL is the close links with companies. Corporate affiliation is a natural part for all students at CIL. Throughout the education you will be working in groups of 3-4 students together with a partner company. During the fifth semester you will participate in a company based project.

Contacts during the training is valuable when it is time to look for jobs. After graduation from CIL, the student is well prepared for the working life.

Our good contacts with partner companies allow us to constantly balance the content of courses to the needs and preferences held by the companies.

Cajsa Torpman, student
ISM throws you directly into real life situations by studying and working close to partner companies
CIL is a small school where teachers and students work in close collaboration, in turn leading to a closer relationship between the faculty and the student body. Being a part of a smaller school means that you can ask for your teachers' advice and understand their personal experiences.  Courses are held in English, and open for international students, which contributes to communication with other nationalities as well as being exposed to multiple cultures, which broadens your contact base. One semester abroad is compulsory and I will spend this spring studying at IPAG Business School in Nice, France, which is a dream coming true!

Kevin Salehi, graduated 2014
District Sales Manager, Electrolux

I’m responsible for the market in south of Sweden with several areas in the region. I work towards a yearly budget, where I run different projects with key customers and schedule meetings with potential new customers to inform them about our products and solutions in terms to expand the business in the field. My position is very stimulating, it combines office work with being out on the field and meet with different types of customers and decision makers.

What made you choose the International Sales & Marketing program?

I went through the options I had in terms of studying something in the field of marketing or taking a diploma in industrial sales. After scanning the Internet I found out that either you have to study a two-year diploma program at an institute for a sales program or at a university for three years to get a bachelor in business administration, with specialization in marketing. 

What the ISM-program offered was unique, since it combined both marketing and sales and gives you a bachelor. The bachelor gives you options later on to apply for a masters program, but in the same time your totally qualified to work in the field of sales already after the bachelor. So the choice was easy.    

What was it like being a student at CIL?

I liked the environment that was very study friendly; there were many rooms at the students disposal to sit in and study in groups, and you also had the teachers and school staff in the same building which was a huge benefit in terms of help and guidance with the assignments.

Also one thing that I enjoyed a lot was the close connection to the work field. After all, most university programs are extremely theoretical and since CIL has a close relationships with the local but yet often international companies, you could as a student relate the theories in all courses to the reality that you one day will face when applying for a job.   

What company was your partner company during the program?

My partner company was Electrolux Laundry Systems. I liked having ELS as a partner company not only because it’s an internationally known company but also because the people were accessible and very motivated to help students gain knowledge from the industry. Branding and Advanced Technical Sales were my favourite courses.  

Where did you study abroad?

For studies abroad, I chose to study in Switzerland. To study in Switzerland was challenging, as you had to take ten courses at once that ran in parallel with each other, instead of one course at the time in Sweden. Event though this was challenging it was a good experience, not to mention the fact that it reflects the reality of when having a job where you most often have different projects and tasks to handle simultaneously.     

What happened after graduation?

After my time at CIL I got a full-time job at Electrolux in Ljungby, where I was a member of the global business unit as a pricing analyst. My responsibilities were to analyse the prices of spare parts in the global market and set prices according to the overall goals and the aftermarket environment.

After about a year I applied for a new position within Electrolux that became vacant in the beginning of 2015. I got the position that is situated in south of Sweden, where I live and work now.     

Describe your job at Electrolux?

My title is District Sales Manager and I’m responsible for the market in south of Sweden with several areas in the region. I work towards a yearly budget, where I run different projects with key customers and schedule meetings with potential new customers to inform them about our products and solutions in terms to expand the business in the field.

I like this job a lot as it is very stimulating, it combines office work with being out on the field and meet with different types of customers and decision makers. I also work closely with partners that supply Electrolux products, together with the partners we set up goals that will benefit us both.

We also run market activities such as trade shows multiple times a year, where I as District Manager hold lectures about different products and solutions where I explain the benefits for the different type of needs.

What are you working with at the moment? 

At the moment I’m working with Sweden’s biggest housing company (HSB) where hundreds of housing associations are members. Together with the central office at HSB we’re forming an offer that will lead us to develop a solution for energy savings for the individual housing associations. This solution will decrease the different property’s energy consumption with the help of Electrolux products without compromising with the quality and efficiency. 

Camilla Khrulova Nygren

Camilla Khrulova-Nygren, graduated 2014
Area Sales Manager, OctoFrost

I work as an Area Sales manager at OctoFrost responsible for Eastern Europe, Central Asia, Balkan, the Baltic states and Iberian Peninsula. I work with sales in emerging markets, which is a different approach that require a lot of knowledge and desire to go one step further. Sales per se are perceived differently. You are not only a sales person, you are also a consultant and a teacher.

What made you choose the International Sales & Marketing program?

My case differs from average student. I was already 26 years old when I entered the program, with substantial practical working background in sales and marketing. I had my own business in Spain, that I operated for 5 years. Once I moved to Sweden, because of personal reasons, I took a decision to apply my practical knowledge with theoretical which I realized that I lacked. Another point was close cooperation with partner companies, which gave me an opportunity to discover business environment in Sweden. 

What was it like being a student at CIL?

It was an adventure. Different cultures under one roof, working in multicultural groups, fun assignments. Being a student at CIL, made me realize one personal trait that was unknown for me - to be a team player. Coming from rather individualistic upbringing it was my biggest challenge, which CIL helped me to overcome. 

Which company was your partner company during the program? 

I worked with HMS Industrial Networks. It was one of the most important part of the whole program for me. Jurgen Bishhaus that was our contact person, is still my mentor and a lot of my professional success is because of his valuable advices. We still continue having brainwashing sessions nowadays to help each other to see our industries from different perspectives. Every assignment was thought-provoking, as HMS has a very specific product which is not easily applied to theoretical base, therefore we had to really think outside the box to be able to finish our tasks. We used to joke about it in our group. “ Ok, now lets do it the HMS way, which is totally unorthodox way of thinking”

Where did you study abroad?

I went to Bern University of Applied studies which was special. Educational system of Switzerland is very similar to the one we have in Ukraine (my origin). A lot of pressure, no excuses, various subjects in the same time period, a lot of demands and high level of general knowledge. It was tough, kinda military style, competitive, nevertheless extremely useful. 

What happened after graduation? 

I got a job before I graduated. 

Describe your job at OctoFrost?

My title is Area Sales manager responsible for Eastern Europe, Central Asia, Balkan and the Baltic states and Iberian Peninsula. One of the main satisfactions that I receive from my job, is that together with OctoFrost we are developing a segment of industry that is not developed, helping such countries as Ukraine, Uzbekistan, Bosnia to become competitive in the global frozen food market, providing real quality individual quick frozen fruits and vegetables and lower the food waste. 

What are you working with at the moment?

Right now I have various projects in Uzbekistan, which was not tapped in before. Since I started I “activated” emerging markets, which I found very interesting. It is a different approach which require a lot of knowledge and desire to go one step further, try harder and be a bit better in everything. Sales per se are perceived differently. You are not only a sales person, you are a consultant and teacher. You need to take your customers’ hand and walk with them through the whole process, assisting them, educating them to establish trust. Blue ocean theory is the one that drives me and help me succeed in these markets. 

Something else you would like to mention?

I would do sales and marketing program over and over again, it helped me develop both professionally and more importantly- personally. I would also like to discuss a possibility for OctoFrost to become one of the partner companies for next academic year. 

Esbjörn Fritzell, Product manager Articulated haulers at Volvo Construction Equipment
Understanding the customer is the most important thing in sales! You must have a good understanding of the customer´s operation and know what value you and your products can add to it. You have to be a good listener and good language skills are, of course, a big plus too.
Tell us about your job!
As product manager my responsibility is to secure that our offer is competitive on the market.

How do you recruit sales people in your company?
They often start with our trainee program. Most of them have experience not only from sales but also from engineering or manufacturing, for example.

What do you think characterizes a good international sales representative?
You must have a good understanding of the customer´s operation and know what value you and your products can add to it. You have to be a good listener and good language skills are, of course, a big plus too.

If you´re selling technical products you need to have some technical understanding to be able to talk to the customer on his terms. This is especially important when it comes to major investments.

Do you have any good advice to a future sales person?
Never promise more than you can deliver!

FAQ

  • How much does the program cost?
  • Who can apply to the International Sales & Marketing program?
  • What are the prerequisites?
  • How do I apply to the program?
  • How can I finance my studies?
  • Degree?
  • When does the program start next time?
  • When is the last application date?

Application

The International Sales & Marketing program is open to both Swedish and International students. Swedish students apply to the program via the website www.antagning.se before April, 15th. The application service for Swedish students opens approximately a month before last application date.

International students apply to the program before January 15th at  www.universityadmissions.se or can obtain more information by contacting Anna.Lindahl@lnu.se, Coordinator of International Relations at Linneaus University. 

Prerequisites to be admitted to the program English B, Mathematics B or equivalent.


FACTS
Start:
Autumn 2017
Application:
January 15
Length:
3 years/180 hec
Studies abroad:
1 semester/30 hec
Company based project:
1 semester/15 hec
Study pace:
100 %
Teaching language:
English
Application code:
LNU-F7100
Prerequisites:
English B, Mathematics B
Degree:
Bachelor of Social Science with specialization in International Sales & Marketing
The program is run by 
CONTACT US
For general inquiries
info@cil.se or +46 372 78 00 20
STUDENT CONTACTS

Do you have any questions about the program, studies or student life in Sweden? Do you need help with government contacts, housing etc?
Don't hesitate to contact Jesper or Erika, who currently study their second year at the program.

Jesper Appelkvist, student International Sales & Marketing
ja223jc@student.lnu.se +46727-344834 
Erika Nylén, student International Sales & Marketing
en222rg@student.lnu.se +46730-536914
STUDENT AT CIL
CIL is a small school with ambitious goals in terms of quality and good study results. One of our most important tasks is to ensure that everything functions well for you during your demanding years as a student here.
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info@cil.se or +46 372 78 00 20

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